The Comprehensive Beginner's Guide to Launching a Profitable Blog in

Six Simple Steps

Here's my simple, step-by-step tutorial to help you understand the process of launching a blog and turning it into a profitable venture. With over a decade of experience in blogging and online income generation, I'll guide you through the most effective method to initiate your blogging journey. By following these six steps, you'll be able to create your blog within just 30 minutes and set the stage for future earnings.

You’ll learn how to start a blog in 6 simple steps

Estimated time :30 minutes

Follow these steps to learn how to start a blog and make money today

How to Start a Blog in Australia (and Make Money) in 6 Steps: Easy Beginner’s Guide

The Ultimate Beginner’s Guide to Start a Blog and Make Money Blogging in Australia

Follow these steps to learn how to start a blog and make money today:




Design Your Blog with a Free WordPress Theme


Write Your First Blog Post


Promote Your Blog to Get Readers and Traffic


Make Money from Your Blog

What is a blog?

A blog serves as a frequently updated website where fresh content is regularly published. It's often characterized by an informal, conversational style, with the primary aim of attracting readers and generating online income. As you're currently exploring my blog, this user-friendly guide will seamlessly guide you through the process of creating your very own blog.

Should I start a blog in Australia ?

Absolutely! Initiating a blog represents one of the simplest, most attainable methods to kickstart your own online business and generate income (from anywhere in the world). You don't require the title of a professional writer or the skills of a web developer. No credentials, extensive field experience, or degrees are prerequisites to embark on this blogging journey and achieve success. Regardless of your age, location, or prior experience, you can commence blogging and establish a lucrative online enterprise.

Can I start a blog without any technical experience?

Even if you lack technical expertise in website management, commencing a blog has become significantly more straightforward. This guide has been designed with user-friendliness as a top priority, and I will personally guide you through each step, ensuring that you can effortlessly grasp the process of creating a blog today.

Is it still possible to make money from a blog (as a blogger) in Australia?

Certainly, a growing number of individuals worldwide are embracing the idea of generating income from the comfort of their homes, as opposed to pursuing traditional 9-to-5 employment. Blogging stands out as one of the most lucrative online ventures, requiring minimal initial investment. You don't even have to commit to full-time blogging; part-time bloggers can achieve substantial six-figure earnings from their blogs annually, a path I've personally followed for numerous years, consistently earning between $250,000 and $500,000 per year through part-time blogging. Launching my blog while working my day job allowed me to establish a successful six-figure freelance writing business. Over time, I expanded my monetization avenues by incorporating advertisements, sponsorships, online courses, launching a podcast, and more, as we'll explore in detail later.

How much does it cost to start a blog in Australia

Depending on your objectives and the kind of blog you aim to establish, the initial cost of starting a blog , including covering essential expenses for the first year, typically ranges from $34.50 to $65.40. The predominant expense in this category is web hosting. Throughout this guide on starting a blog, we will delve into ways to trim or eliminate certain blogging costs to help you maintain a budget-friendly approach.

Pick Your Blog Name and Niche

To begin, the first step is to select a name and niche for your upcoming blog.

The name of your blog is the initial impression readers will have (such as

Ideally, it should either reflect the broad subjects you intend to cover or could be your personal name, your business name, a creative blend of words, or something else entirely.

Your blog's niche defines the overall subject area that will be the central focus of your content.

Examples of blog niches encompass travel, food, fashion, lifestyle, technology, and more. Including a word or phrase within your blog's name that clearly communicates the essence of your content (e.g., or will greatly benefit your future readers.

What if I'm struggling to decide on a blog name (or topic)?

If you're finding it challenging to come up with a name for your blog or are unsure about the topics you should initially cover (referred to as your "blog niche"), the best course of action is to start anyway! Like most of us, you'll likely gain clarity by taking action and commencing your journey today, rather than spending excessive time trying to craft the perfect idea. Your momentum will lead you to find your niche as you progress. However, if you're seeking inspiration, you can explore this list of profitable niches to see if anything resonates with you.

What should I do if the blog name I want is already taken?

When you start your blog with a hosting service such as Bluehost, Hostinger or Sitegrounds they allow you to select your domain name later. If your desired domain name is unavailable, don't let this obstacle deter you at this stage. Simply choose the option to decide on your name later after setting up everything else, providing you with more time to contemplate. Remember, your focus here should be on execution, not attaining perfection. Alternatively, you can try my free domain name generator tool, which can generate numerous related and available blog name ideas to ignite your creativity.

Can I change my blog's name in the future?

Yes, you can readily change your blog's name later. To do so, you'll need to purchase a new domain name, which typically costs around $10. While selecting the right name for your blog is important, remember that it's a decision you can revisit in the future. So, don't let this step hinder your progress. The most crucial aspect is choosing the correct niche for your blog—check out my comprehensive list of profitable niches for some inspiration

Get Your Blog Online (Web Hosting)

The second phase in launching a blog involves taking the necessary steps to get your blog online. This entails choosing both the blogging platform and the web hosting plan that will enable your blog to be accessible on the internet

What is web hosting, you may ask?

Well, it's the service that makes your website available to others on the internet. Your web host ensures that all your website files are secure and readily accessible to visitors when they click on a link or enter your URL. Think of web hosting as akin to your home. When someone pays a visit (by entering your blog's URL), they can view its contents.

What is the cost of web hosting in Australia

The good news is that web hosting is quite affordable, typically starting at around $5 per month, especially when you choose a top-quality hosting provider like Bluehost. Investing in a reputable hosting company is one of the most critical steps when commencing your blogging journey.

What is the best web hosting service in Australia

There are several excellent web hosting providers available for bloggers on a budget. However, A top choice that excels in various aspects for new bloggers— through Hostinger or Sitegrounds. Irrespective of your choice, it's essential to select a web hosting company that places a premium on speed, features, security, customer support, and maintains a reliable track record. Any hosting provider that fulfills these criteria will serve as a dependable partner for launching your blog.

The combination of blogging platform and web hosting that I personally use, and which is widely favored by bloggers, involves hosting a WordPress blog through Hostinger or Sitegrounds.

WordPress is a free publishing platform with a history dating back to 2003, now powering over 60% of all blogs on the internet. Bluehost, on the other hand, is one of the most established and reliable companies in the blog hosting industry. This dynamic duo of WordPress and Bluehost is what we'll be using to initiate your blog. So, let's get your hosting set up and your blogging journey underway.

Select Your Web Hosting Package

Your initial step is to pick a hosting package (providing your blog name follows shortly). In my personal recommendation, I suggest opting for the Business package with Hostinger or GrowBig with Sitegrounds.

This choice includes Domain Privacy as a valuable feature, safeguarding your personal details—such as your full name, email address, phone number, and home address—from being disclosed anywhere on the internet.

The process of selecting your plan will resemble what you see here. Simply click the "Add to cart or Get plan" button in corresponding to your preferred plan:

The combination of blogging platform and web hosting that I personally use, and which is widely favored by bloggers, involves hosting a WordPress blog through

WordPress is a free publishing platform with a history dating back to 2003, now powering over 60% of all blogs on the internet. Bluehost, on the other hand, is one of the most established and reliable companies in the blog hosting industry. This dynamic duo of WordPress and Hostinger or Sitegrounds. is what we'll be using to initiate your blog. So, let's get your hosting set up and your blogging journey underway.



As I said above, I recommend choosing the Business plan or Grow Big , so that you’re getting the great feature that’ll help grow your blog , but any of these plans will do as you’re starting your blog—and you can add the features in later during the checkout process for around

Select Your Web Hosting Package

Next, you’ll get to the page where it’s time to choose your blog’s domain name:

Once you get to this step in the checkout process, just type in the name of the domain name that you’d like your blog to have. (



Now you’ll input your billing information, check the box that you agree to Web Hosting Terms of Service and then hit the Submit Pay button.

its time for a mini celebration

You’ve officially completed the first major step in starting a blog.

With the initial signup process complete, it’s time to move into the next stage of getting your blog fully setup and optimised.

On the next stage- How to Install WordPress on your Web site hosting , you’ll be guided step-by-step through the process of getting WordPress installed on your blog through Web hosting—and later on in this guide, I’ve got a ton of helpful tips for optimising your blog, free and cheap plugins you can install to help get your blog looking great, and more.

Design Your Blog with a Free WordPress Theme

Now that we've successfully navigated the essential setup phase of launching your blog, it's time to introduce a bit of enjoyment into the process.

The design aspect of your WordPress blog might initially appear a bit challenging, especially if you're new to blogging. However, I assure you that we won't delve into overly technical details, and the process will be manageable

If your aspiration is to commence a blog and thrive as a blogger, WordPress stands as the paramount choice for a blogging platform.

Let's delve into some fundamental terminology to elucidate why WordPress, also recognized as a Content Management System or CMS, serves as the optimal platform for nurturing your blog


A Content Management System (CMS)?

A Content Handling Framework (or CMS) is the location where you'll compose, devise, and release your blog entries. An adept CMS (like WordPress) is user-friendly, affording you the capability to organize your exceptional content, upload images and videos, and exercise command over your entire blog's aesthetics using blog themes or custom design components. WordPress, the CMS you've in all likelihood already encountered, reigns supreme.

What Constitutes WordPress?

WordPress, the preeminent CMS globally, garners daily use from millions of bloggers, including myself. In actuality, the most up-to-date blogging data manifests that over 60% of all blogs operate on this CMS, encompassing the online spaces for Forbes, New York Observer, TED, Thought Catalog, TechCrunch, NBC, and others.

Is a WordPress Blog the Right Choice (and Is It Cost-Free)?

Certainly, alternative CMS possibilities warrant consideration (such as Wix, Squarespace, Tumblr, Blogger, Medium, or Ghost); nevertheless, I staunchly recommend configuring a self-hosted WordPress blog as the most viable, enduring CMS. Through WordPress, you can initiate a blog at no cost (pending the acquisition of a web hosting package to render your blog accessible online). It genuinely represents the sole worthwhile option if you're embarking on a blogging journey with the ultimate objective of attaining remuneration in some capacity or form.

How About Crafting a Wix Blog?

Though I fervently endorse self-hosted WordPress as the ideal approach to commence a blog (particularly if you seek to optimize your potential to ascertain strategies for monetizing your blog in the long run), you can still establish a blog through a CMS platform such as Wix. However, you must contemplate a pivotal consideration when opting for Wix as your blogging platform: you won't benefit from wielding the world's most pliable, proficient CMS (WordPress) within easy reach. This versatility bears immense dividends when constructing a blog that can furnish an exceptional encounter for your future readers, while also furnishing you with the most extensive avenues to monetize your exceptional content.

Should you opt for Wix (or even Squarespace, Tumblr, or Ghost), both your customization and monetization prospects for your blog will experience significant curtailment in comparison to the array of alternatives available if you elect to operate a self-hosted WordPress blog. This isn't to suggest that fabricating a blog and reaping profits with Wix is implausible; however, it implies that your potential opportunities aren't optimized to the fullest extent.

What Defines a Blogging Platform?

Ever since my inauguration into the blogosphere more than a decade ago, I have administered my blog using WordPress, a decision that has bestowed upon me an unparalleled degree of adaptability, dominion, and potential for long-term expansion. While it has constituted a rewarding odyssey, it's essential not to harbor any illusions—blogging embodies an arduous undertaking.

WordPress comes in two very different platforms. There’s and vs. A Comprehensive Comparison

When contemplating the creation of a website or blog, especially if it's your first endeavor, the choice between and is a crucial decision. Despite their similar names, these two platforms cater to different needs and come with distinct sets of features. To make an informed decision, let's delve into a comprehensive comparison of and is a hosted platform, which means that your website or blog will be hosted on WordPress servers.

 WordPress comes in two very different platforms! is a hosted platform, which means that your website or blog will be hosted on WordPress servers. Here are some key features and considerations
  1. Ease of Use: is incredibly user-friendly, making it an excellent choice for beginners. You don't need to worry about technical aspects like hosting, security, or updates; manages it all.
  2. Hosting: With, hosting is included in the package. You don't have to find a separate hosting provider, making it hassle-free.
  3. Subdomain: Your website's domain will include "" unless you opt for a paid plan that allows you to use a custom domain (e.g.,
  4. Design and Customization: While offers various themes and limited customization options, you'll have more design freedom with
  5. Plugins: On, you can only use the plugins available within their ecosystem. You can't install third-party plugins, which may limit functionality.
  6. Monetization: has strict rules regarding monetization. If you plan to make money through your website, especially with ads or eCommerce, you may face limitations unless you upgrade to a premium plan.
  7. Maintenance: handles updates and security, reducing the maintenance workload for users.
  8. Cost: It offers free plans with the option to upgrade to premium plans for more features and custom domain usage. provides the self-hosted version of WordPress. Here's what you need to know about it:
  1. Hosting: You'll need to find and pay for your own hosting service. While this adds complexity, it also gives you more control over your website's performance and features.
  2. Domain: You can choose any domain you like, which provides a more professional appearance (e.g.,
  3. Customization: With, you have complete control over your website's design and functionality. You can install any theme or plugin, giving you endless possibilities for customization.
  4. Monetization: You can monetize your website in any way you see fit. There are no restrictions on ads, eCommerce, or affiliate marketing.
  5. Maintenance: You are responsible for updates, security, and backups. While this requires more effort, it also means you can tailor these aspects to your specific needs.
  6. Cost: While the WordPress software itself is free, you'll incur costs for hosting and any premium themes or plugins you choose to us

The decision is ultimately in your hands, but if you aspire to maximize your blog's potential, allow it to evolve with your needs, and eventually generate income as a blogger, is the ideal choice (and the precise method we've outlined in this guide). It's the preferred Content Management System (CMS) that will operate quietly in the background, driving the engine of your blog.

Which WordPress Installation Method Is Best for You

Each method suits different needs and levels of technical knowledge. Check out the table below to see which one is right for you.

  • With Auto-InstallerTotal beginners
  • Anyone looking to set up their website quickly
  • With SoftaculousThose using cPanel, Plesk, DirectAdmin, InterWorx, and H-Sphere
  • ManuallyTech-savvy users
  • Those who want more control and flexibility over their installation
  • Those who want to run an older version of WordPress

How to Install WordPress: The Quickest and Easiest Methods

WordPress is a renowned and user-friendly free open-source Content Management System (CMS) known for its versatility. There are multiple approaches to acquiring the skills to install WordPress, ranging from utilizing a website hosting service's installer to a manual installation with the assistance of an FTP client.

This beginner-friendly guide provides step-by-step instructions for installing WordPress CMS without requiring any technical expertise. Additionally, we will address common issues that may arise and provide solutions.

While it is feasible to install WordPress on Ubuntu, a popular VPS operating system, this installation tutorial primarily emphasizes shared hosting.

How to Install WordPress – Video Tutorial - Hostinger

Learn how to install WordPress and start your online journey with ease with our video tutorial.

How to Install WordPress With Auto Installer

Learn how to install WordPress as quickly as possible by looking for a web hosting provider that can perform the installation for you. Some hosting providers, including Hostinger, offer a quick and easy installation method using an Auto Installer.

Therefore, we recommend looking for WordPress hosting instead of shared hosting if you are sure to use the CMS.

The WordPress plans, for example, are specifically optimised for this content management system and let you complete the installation in just a few clicks.

Here’s how to use Hostinger’s Auto Installer:

  1. Log in to your web hosting account and click Websites on the main menu.
  2. Click on the Manage button near the domain name of your new WordPress-powered website.

Important! Remember – to install WordPress, you need to have a web hosting service and a domain name – you can purchase them from WordPress hosting providers and domain registrars like Hostinger

The Auto Installer section, highlighting the "Manage" button that appears after clicking on the three dots

The Auto Installer section, highlighting the "Select" button in the WordPress tab

Fill out the Install WordPress form:

  • Create a WordPress Website Title.
  • The Administrator UsernamePassword, and Email are for the WordPress login. They do not need to be the same as the web hosting login information. Make sure to choose a strong password to prevent security breaches.
  • Choose your preferred Language and Application version.
  • Select the Always update to latest available version option for automatic updates.

After filling out all the necessary information, hit the Install button.

Hostinger will show Installed Applications. Click on the three dots next to your WordPress URL. Select Manage to go to My WordPress Dashboard.

On the WordPress Dashboard, click the Edit Website button to access WordPress Administration Dashboard.

The WordPress dashboard in hPanel, highlighting the "Edit Website" button at the right tab

Another way to access the WordPress Admin Dashboard is by clicking the Overview button near WordPress on hPanel.

The WordPress Overview button in hPanel

This tutorial has showcased how to install WordPress for beginners, automatically. There are manual installations , but we will cover this in another post.

Write Your First Blog Post

Reading a blog isn't solely about its aesthetics or publishing frequency, although these factors do play a role.

The primary reason behind reading a blog is a genuine interest in its content. Crafting top-notch content is the key to attracting readers and ultimately monetising your blog.

Before delving too deeply into crafting a blog business plan, charting your content roadmap, or composing your inaugural blog post, there's a fundamental question to address:


  • Why are you passionate about the subject you intend to blog about?
  • Why should others pay heed to your insights?
  • Why is this particular blogging niche where you can offer substantial value?

To tackle these questions effectively, consider treating your blog like any other business venture and underscore the significance of selecting a well-defined niche. For inspiration, explore my comprehensive list of profitable blog niches.

  • What exactly is a blog niche?
  • Is it mandatory for your blog to have a niche right from the outset?

When you write for everyone, you're essentially writing for no one. A blog must have a distinct niche.

If you find yourself uncertain or without an immediate niche in mind, don't worry. We can unearth it through a series of questions, and you can also peruse my list of lucrative blog niches for inspiration.

Pose these questions to pinpoint a suitable niche for initiating your blog:

  • What interests or dreams from your childhood still ignite excitement in you?
  • What constitutes the most fulfilling part of your day?
  • Do you possess any hobbies or interests you aspire to explore further?
  • What core values do you hold dear?

Can you identify a noteworthy achievement that fills you with pride?

These questions should furnish you with ideas for a distinct niche to kickstart your blogging journey. Remember, it's perfectly acceptable for your niche to develop, evolve, and transform over time.

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